CDP = 360 customer view
Its time to shift the focus for CDP from “nice to have” to “need to have” technology.
Because of information overload, we become numb to most of marketing efforts. To grab customer attention, converting customer CDP provides the real time segmentation for personalized marketing.
People want more and more improved customer experiences and personalized content. They want special attention. CDP facilitate responsible marketing to stay relent.
Today’s omnichannel customers share their wishes, needs and preferences everywhere. CDP helps marketers understand customer behavior across devices, locations and time.
Most companies collect information from their customers: identity, behavior, purchase and demographic data from cookies, device IDs, checkout baskets, mailing lists, loyalty programs, social media and point-of-sale (PoS) systems. Using CDP, marketers get a 360-degree view of their customers for insights to know the customer, engage the customer and measure interactions to quantify RoI.
anytime, anywhere & for anyone, data will be at fingertip
active your data to maximize the value of every customer
customer data matters